It’s time to promote your website with online advertisements, but where do you start?
Where to start with online advertising
Long gone are the times when we could think about getting results from the web without even investing in promotions and advertisements. Today, if you do not want to wait for extended periods of time, you must have an investment budget available.
However, this is unfortunately not just a question of money: if you do not know where you want to go, arriving anywhere will be difficult, even if you have all the budget you need at your disposal.
The first thing to do is to clarify some tangible and measurable objectives, ones you can expect to achieve through investing in web advertising.
Improving brand positioning, having more clients and increasing sales are not measurable objectives. Maybe these are aspirations, but if you want to invest well you must transform them into figures and tangible objectives.
Would you like some examples?
- increasing my turnover by 20%
- bringing top clients from 10% to 15% of the total
- increasing the margins of a specific class of products by 20%
These are just some examples. However, clarifying this aspect is crucial because our consultants, who will be assisting you, will be able to select the best route for you to reach the destination that you have that you have set for yourself.
To promote yourself online you must speak the language of online advertising
What is Pay per Click? What does Cost per Impression mean? What is Cost per Thousand (CPM)?
You do not need to become an expert, but understanding what the consultant is proposing for you is crucial to the success of the consultant’s own work. Therefore, it is useful, before investing, to read and get to know at least the most commonly used terms. You do not in any way need to become experts, but it is essential to a trusting relationship with the consultant that you speak the same language.
Every online platform has its own specific characteristics
The internet is like a vast archipelago of islands. The social networks and the sites where you wish to advertise represent the islands. Each island has its own specific user populations who speak their own language.
The more effective your online advertising is, the more respectful it will be to the uses and customs of a platform’s users.
Therefore, to choose the right platform, and the best means of communicating your message through online advertising, it is necessary to set out which objectives and which types of users are to be targeted, as well as the best market sector, for better responding to your message.
By knowing who you want to reach you will be able to understand where to find them within the archipelago, and how to send them a message that is right up their street.
Why choose Optanex for online advertising?
Optanex will guide you as you spend your online advertising budget, with its qualified staff who are able to support you on multiple platforms.
The Optanex experts can help you in your advertising campaigns on the following platforms:
- Google Adwords
- Facebook Ads
- Linkedin Ads
- Bing and Yahoo Ads
- Yandex (also in Russian)
- Twitter Ads
- Pinterest Ads
Put some dynamism into your online presence: schedule a free call with our telephone experts, english, italian, and russian speaking.