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Digital Transformation is a process of renewal, redefinition and improvement of a business. It is made feasible with Digital technology, while being based on analyzing and listening to customers’ needs.
The Internet has removed barriers, removed constraints, changed the lives of people and businesses, and also changed relationships between these people and businesses. But can a company really change by adopting new digital technologies?
People are the most important ingredient of a Digital Transformation process. Before thinking about which digital technology to adopt and how to use it, and before getting carried away and implementing the latest digital tool craze without any idea of how to integrate it into business processes, it is important to understand that transformation is, first and foremost, a change in approach; a new and different way to interact with people, or rather with existing and potential clients.
The challenge that Digital Transformation poses for companies who decide to take it on is a complex and multifaceted one.
It means above all:
When the Digital Transformation follows a strategy, companies learn to listen to their customers, to interact better with them, and consequently to succeed in building a solid, trustworthy relationship that can withstand any crisis.
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